Supply is the quantity of a good or service that producers are willing and able to sell at each price over a period of time. It looks at the market from the seller's side rather than the buyer's.
The law of supply
The law of supply states that, ceteris paribus, as the price of a good rises the quantity supplied rises, and as the price falls the quantity supplied falls. There is a direct (positive) relationship between price and quantity supplied.
Why the supply curve slopes up
On the same axes (price vertical, quantity horizontal) the supply curve slopes upwards from left to right. The reasons are:
- A higher price makes selling more profitable, so existing firms produce more.
- A higher price can cover the higher costs of expanding output.
- Higher prices attract new firms into the market over time.
Movements along versus shifts
A change in the good's own price causes a movement along the supply curve (an extension when price rises, a contraction when price falls). A change in any other condition shifts the whole curve.
| Factor changes | Effect on supply |
|---|---|
| Costs of production fall | Shifts right (more supply) |
| New, better technology | Shifts right |
| A tax on the product | Shifts left |
| A subsidy to producers | Shifts right |
Key shift factors
The main factors that shift supply are: the costs of production (wages, raw materials, energy), technology, indirect taxes and subsidies, and, for farm goods, weather. For example, a good olive harvest shifts the supply of olive oil to the right, tending to lower its price, while a new tax on it would shift supply to the left. A subsidy has the opposite effect to a tax: it lowers the cost the firm bears, so supply shifts right.
It is useful to keep demand and supply separate in your mind. When answering a question, first ask: has the good's own price changed, or has something else changed? If it is the own price, describe a movement along the curve. If it is anything else, describe a shift. Getting this distinction right is one of the most common ways to score marks in the IGCSE examination, and it prepares you for the next chapter, where demand and supply are brought together to find the market price.
Put these steps in order to show how a new tax on a good affects its market:
- Government imposes a tax on the good
- The tax raises firms' costs
- Supply curve shifts left
- At the old price there is now excess demand
- Price rises to a new, higher equilibrium and quantity traded falls