A market brings buyers and sellers together. The equilibrium price is the price at which the quantity demanded exactly equals the quantity supplied — the market 'clears', with no shortage or surplus.
Reaching equilibrium
On a diagram the demand curve slopes down and the supply curve slopes up. They cross at one point: the equilibrium. Read straight down for the equilibrium quantity and straight across for the equilibrium price.
Shortages and surpluses
If price is set below equilibrium, quantity demanded exceeds quantity supplied — a shortage (excess demand); buyers compete and bid the price up. If price is above equilibrium, quantity supplied exceeds quantity demanded — a surplus (excess supply); sellers cut prices to clear stock. Either way, price moves back towards equilibrium.
| Situation | Result | Price moves |
|---|---|---|
| Price below equilibrium | Shortage (excess demand) | Upwards |
| Price above equilibrium | Surplus (excess supply) | Downwards |
How shifts change equilibrium
If demand shifts right (say, a fashion for a fruit), the curves cross at a higher price and higher quantity. If supply shifts right (a bumper harvest), the curves cross at a lower price and higher quantity.
The functions of the price mechanism
- Rationing: when a good is scarce, a higher price shares it out to those willing to pay.
- Signalling: prices carry information — a rising price signals scarcity or strong demand.
- Incentive: a higher price rewards and encourages producers to supply more.