Deciding where to locate a business, and how to manage the flow of materials and stock, are important operations decisions that affect cost, service and profit.
Factors affecting location
- Nearness to market: shops and cafes locate where customers can reach them easily.
- Nearness to raw materials: firms using heavy or perishable inputs locate close to them to cut transport costs.
- Labour supply: firms locate where suitable, skilled workers are available.
- Cost of land and rent: cheaper sites reduce fixed costs.
- Transport links: good roads, ports and rail make deliveries easier.
- Government incentives: grants may encourage firms to certain areas.
The supply chain
The supply chain is the sequence of stages that move a product from raw materials to the final customer:
Suppliers → producer → wholesaler/distributor → retailer → customer
Managing it well means goods arrive on time, at the right quality and at a fair cost.
Managing stock (inventory)
Stock includes raw materials, part-finished goods and finished products waiting to be sold. Firms must balance two dangers:
- Too much stock ties up cash, needs storage space and may go out of date.
- Too little stock risks running out and disappointing customers.
Just-in-time (JIT) stock control orders materials only as they are needed, reducing storage costs, but it depends on reliable suppliers. Holding a buffer of stock is safer but costs more. Firms often set a re-order level, a point at which they order more stock so that fresh supplies arrive before the old ones run out. Good stock management keeps the business running smoothly without wasting money, so that customers are served on time and cash is not tied up needlessly. Together, a well-chosen location, a reliable supply chain and careful stock control give a business a strong operational base on which the rest of its plans can be built.
Put these stages of the supply chain in order, from raw materials to the final customer:
- Suppliers (raw materials)
- Producer (makes the product)
- Wholesaler / distributor
- Retailer
- Customer