Break-even analysis works out how many units a business must sell to cover all its costs. Below that level it makes a loss; above it, a profit.
Fixed and variable costs
- Fixed costs do not change with output — for example rent and insurance. They are paid even if nothing is sold.
- Variable costs rise and fall with output — for example materials per unit.
- Total costs = fixed costs + total variable costs.
Contribution and the formula
Contribution per unit = selling price − variable cost per unit — what each sale contributes towards paying the fixed costs.
Break-even output = fixed costs ÷ contribution per unit
For example, if fixed costs are £6,000, the selling price is £5 and the variable cost is £2 per unit, contribution is £5 − £2 = £3. Break-even = 6,000 ÷ 3 = 2,000 units.
Margin of safety
The margin of safety is how far current or planned sales are above the break-even point:
Margin of safety = actual (or planned) sales − break-even output
If the firm above plans to sell 2,500 units, the margin of safety is 2,500 − 2,000 = 500 units. The larger the margin, the more sales can fall before the business makes a loss.
Put these steps in order to find the profit at a given sales level:
- Calculate contribution per unit (price − variable cost)
- Calculate break-even output (fixed costs ÷ contribution)
- Calculate the margin of safety (planned sales − break-even)
- Multiply the margin of safety by the contribution to get profit
Uses and limits
Break-even helps set sales targets and judge new product ideas quickly, but it assumes every unit produced is sold and that price and costs stay constant — rarely true in practice — so it is best used alongside a cash-flow forecast and sound judgement.